New Team Pictures                          Naples/Marco Island
                    Team Talk
            The Roller Team Newsletter August 2010

In This Issue
New Fly & Buy Program
Great Deals
Want to Sell Your Home?
Price Trends
Short Sales vs. Regular Sales
Quick Links
 
 
Luxury Buyer Program
Naples Beach Properties
 
We are rolling out the red carpet. Would you like to have the best selection of prime real estate and
enjoy free flights and rooms at the Ritz Carlton?
 
 We appreciate your patronship and invite you to take advantage of our new program.
  
Great Deals
The Shores at Berkshire Lakes
 
There are great deals available in all price segments.
These properties are new to the market and offer the best value in their neighborhood.
 
 
 
 
 
 
Team Favorites
 
 Restaurants Tips 
 
Sushi 
Walter's Tip:
 
241 N Collier Blvd,
Marco Island 
 Friendly service and great food no matter what you order
 
Petra's Tip:
 
Daruma
 239-591-1200
  241 Center Street N.
at Vanderbilt Beach Rd.
Naples
Whenever you get that sushi craving, this is a great place
 
 Mike's Tip:
 
 (239) 642-2248
760 North Collier Boulevard
Marco Island
The real treat is the great water view.

Join Our Mailing List
Dear Reader,   

We are excited to bring you the perfect MLS search tool just in time for season. Comments one of the first to try it out: "Walter, I tried the new search engine . . . it's GREAT. Exactly what I was looking for when I called originally -- the ability to sort on foreclosure, plus other criteria. Thanks, George".
 
Have a look for yourself. Try it out! 
 
Walter, Petra & Mike Roller
Team Listings and Sales 
Michael sold a nice home at 4666 Crayton Road in the Park Shore neighborhood for $900,000. Petra helped another buyer find a home in the Moorings.
Have a look at three of our listings. They are absolute best buys in Lely Resort:
Flamingo Fairways Condo, second floor, three bedrooms, 2 baths, peaceful golf course and preserve views and Tommy Bahama style furniture. Just reduced to $229,500. Our Verandas Condo Listing is the best priced condo in Lely Resort with this living area. Three bedrooms, two baths, nicely furnished and reduced to only $179,900. 
7675 Sussex Ct. is a great value, just reduced to $590,000. This beautifully maintained and decorated single family home offers every upgrade and nice lake view.
Want to Sell Your Home? Start NOW!
 
One of the questions you probably ask yourself is "When is the right time to list?"
 
The following facts may help you decide:
 
1.) The majority of all homes that sell within 200 days or less are listed between August and February. 
 
2.) The graph below shows the peaks for pending sales. One is in October/November. The other one is February through April. 
 
Pending Sales
 
3) Eighty-seven percent of prospective home buyers start their search online. On average they look for 60 and 90 days before they travel to the area they want to purchase in.
 
4) It takes large search engines like Google and Yahoo between two and three weeks to find and position new websites.
 
Taking these time frames into consideration your realtor needs to start the marketing campaign - placing the listing on as many search engines as possible and creating stand-alone property websites - about ninety days in advance of the peak sales season. To achieve maximum exposure to potential buyers don't wait until January to list your home.
 
Thirty-six percent of buyers find the home they purchase online, over forty percent state that their realtor found it for them. Although almost all buyers search online, ninety-seven percent purchase with the help of a realtor. 
 
If you are interested in selling your home, take a look at our marketing or visit us at one of our Open Houses to talk about your property.
Price Trends by Area
Forbes recently published list Where the Wealthy are Moving put Naples squarely in the number one position. Although more buyers took advantage of the great deals in Naples, it's still a terrific time to buy. 
 
Below is a snap shot of preferred coastal areas showing average price trends over the last four years. A lot of value was recovered in the past year. Absolute front runner is the Vanderbilt Beach area. It made up almost all lost terrain. The average sales price was $1,216,574 for the past 12 months versus $1,252,131 for the period 48 to 36 months ago. The average sales price for the Port Royal-Aqualane area jumped by over $1.3 million year over year.
 
Where are the deals? Prices are still off their peak and have in fact declined a bit in Pelican Bay, Old Naples, the Crayton area, Lely Resort and several other prime areas. If you are a boater, take a look at Marco Island's water front properties. It is one of the areas that is still more than 40% off it's peak.
 
Geo Area Price Trends
Short Sales  versus Traditional Sales
Core Logic just released a study about short sales. It shows that the number of short sales has more than tripled over the past three years. They estimate annual short sales at 400,000 nationwide. California, Florida, Texas and Arizona have over 220,000 of them.
 
Although this sounds like a lot of properties to choose from, savvy buyers discover often that a short sale is not necessarily the better deal. Sellers have become more realistic and many have adjusted their asking prices to be competitive with short sales and bank foreclosures.
 
Many banks have strict guidelines that allow them only to sell close to the fair market value. A regular seller may have a lot more room for negotiation because they bought a long time ago at a lower price. They may be motivated to sell at a lower price for family reasons. Last not least a regular seller may agree to make repairs or repaint while a typical short sale is "As-Is".
The Roller Team
 
 Walter's Cell: 239-289-1172
Petra's Cell: 239-289-3823
Mike's Cell: 239-595-9020
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Premiere Plus Realty Co. | 749 12th Ave. S. | Naples | FL | 34102